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Marketing Analytics Lead (CA)

San Francisco Region, CA · Marketing/Public Relations
  1. As Marketing Analytics Lead you will oversee analytics for the entire Marketing function, ensuring strong insight and decision support for all channels (SEM, SEO, Email, Display, Push Notifications, Affiliates, App).
  2. Combines outstanding business acumen and communication skills with world class quantitative skills, with experience in applying experimental design and analysis and multivariate modeling methodologies across a range of performance marketing channels.
  3. Oversees experimentation to understand marketing program effectiveness and channel incrementality.
 
 
You will:
 
  • Lead the team responsible for analyzing, measuring, and optimizing our marketing investments and tactics across multiple channels
  • Drive excellent practices and technical standards for establishing KPIs and goals for Marketing, developing information suites (Dashboards, reports, visualizations) fit for C-level consumption, and marketing campaign tracking and measurement
  • Mentor the talented individual contributors on your team to grow their own analytical, communication, and leadership skills
  • Develop and improve multi-touch attribution models and frameworks to assign credit for traffic and conversions across a variety of Marketing channels and touchpoints
  • Leverage our data to scale our ability to optimize marketing through the entire lifecycle of live events and the customer journey
  • Help the marketing channel owners optimize return on their effort and spending through analysis, controlled experiments, quasi-experiments, and pre-post analyses
  • Run the weekly Marketing Performance Meeting, providing rigorous, impartial feedback, measurement advice, and thought leadership
  • Work cross-functionally with peers in analytics and other critical functions to develop a holistic view of marketing performance and growth opportunities
  • Present findings and recommendations for action to senior leaders of the company, and support the individual contributors on your team to do the same for their work
  • Be fluent in the business overall and contribute thoughts and advise when engaging your peers 1:1, in small meetings, and in large meetings comprising client’s extended leadership team, of which you will be a member
 
 
Qualifications:
 
  • Advanced degree in a quantitative discipline, e.g., Math, Statistics, Physics, Operations Research, Economics, etc.
  • 5+ years of increasingly responsible experience in marketing analytics leadership roles
  • 3 to 5 years people management experience
  • Rich experience in Marketing analytics with a strong understanding of the full range of online marketing channels, how they work, how they can be integrated, and how to evaluate them
  • Demonstrably strong communication skills: truly know what it means to assemble a story from data and can easily explain how and demonstrate it.  Strong listening skills as well as the skills to persuade particularly based on evidence
  • Fluency in web analytics and deep technical understanding of how data are created from first party and third-party web beacons
  • Exceptional problem solving, and analysis skills combined with the ability to synthesize and effectively communicate findings to all levels throughout the organization
  • Deep understanding of controlled experimentation and causal inference from experiments
  • Fluency in SQL, Hive and Tableau. Experience with Google cloud analytics tools is highly desired
  • Proficiency with R and/or Python libraries commonly used in data science
  • Strong team leadership and interpersonal skills, with a strong emphasis on teamwork, initiative and integrity
Broader Intelligence
OFFICE:  262-223-3211
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